How big a deal is weather hype in the world of forecasting?
Well for anyone who has seen or experienced those over-hyped forecasts, it can be a challenge. It interferes with plans, creates unneessary worry, and all the while — does so for the gain of clicks, traffic, or recognition.
For forecasters like FLX Weather Founder and Meteorologist Drew Montreuil combating against ‘weather hype’ has become a mantra. It fuels the business venture he started over a decade ago, which has grown into one of the largest, most-trusted sources for forecasting in the region.
On Friday, Montreuil was in-studio talking about forecasting, the challenges around it, weather hype, and even some changes to the National Weather Service warning system.