How big a deal is weather hype in the world of forecasting?
Well for anyone who has seen or experienced those over-hyped forecasts, it can be a challenge. It interferes with plans, creates unneessary worry, and all the while — does so for the gain of clicks, traffic, or recognition.
For forecasters like FLX Weather Founder and Meteorologist Drew Montreuil combating against ‘weather hype’ has become a mantra. It fuels the business venture he started over a decade ago, which has grown into one of the largest, most-trusted sources for forecasting in the region.
On Friday, Montreuil was in-studio talking about forecasting, the challenges around it, weather hype, and even some changes to the National Weather Service warning system.
Local meteorologist Drew Montrueil of FLXWeather.com is in-studio to talk about the unique challenges of forecasting weather in the Finger Lakes and the business behind his popular local weather website.
FingerLakes1.com Staff Meteorologist Drew Montreuil will be live at 3:00 pm on FingerLakes1.TV and the FingerLakes1.com YouTube channel with a full report on the current conditions and what we can expect over the next 12-48 hours into the weekend.